Author: Andrew

TBS premiered their critically well-received and popular new show, “The Last O.G.,” during SXSW 2018. TBS selected the following options for their campaign: Full wraps and Wheel covers for 8 … more…TBS’ “The Last O.G.” @ SXSW 2018

At the outset of SXSW 2016, the self-anointed King of Beers launched their U.S. anti-drunk driving “Tackle Impossible: A Force for Safer Roads” initiative. As parent company Anheuser-Busch put it, … more…Budweiser @ SXSW 2016

Legendary Texas burger chain Whataburger’s goal for SXSW 2016 was thus: have nightlife patrons consider Whataburger as a late night food option. I’d say, Mission accomplished! There’s a Whataburger just … more…Whataburger @ SXSW 2016

The National Alliance on Mental Illness, or NAMI for short, is a national grassroots advocacy group for people affected by mental illness. They offer an array of support and education … more…NAMIWalks Austin (2016 – 2018)

In 2018, soft drink brand Jarritos had a Super Bowl promotion called “Uncap the Ultimate Seat.” Beneath the caps of their drinks were prizes like Super Bowl tickets (and paid … more…Jarritos @ UT Longhorns football 2018

For SXSW 2017, Soylent declined traditional pedicab advertising (with full wraps, panel ads, or whatever), and they instead used a uniquely novel way to promote their meal replacement drink. “How … more…Soylent @ SXSW 2017

After our successful pedicab pop-up adventure during SXSW 2017, Soylent concocted another novel idea to promote their meal replacement drink. “Instead of focusing on downtown, why don’t we go to … more…Soylent (2017)

ACL 2017 marked Soylent‘s fifth distinct ad campaign with us in 2017. The first was during SXSW, distributing their meal replacement drink during lunchtime. The second was when the fall … more…Soylent @ ACL 2017

For ACL 2018, real estate brokerage Compass wanted to promote their arrival to Austin, and they wanted a lot of pedicabs to do it. Coincidentally, their new office is literally … more…Compass @ ACL 2018

WorkHuman, a convention unknown to me until Austin-based attendee YouEarnedIt informed us that it was being held in downtown Austin, is where human resources and business leaders discuss how to … more…YouEarnedIt @ WorkHuman 2018

In 2019, we celebrated our SXSW in a row with Visit El Paso. Boss David has been thrilled throughout our shared experience because he is an El Paso native, and … more…Visit El Paso @ SXSW 2019

Samsung was a last-minute addition to this year’s lineup. They were so last-minute, they weren’t even part until a day after the festival began. They reached out the first day, … more…Samsung @ SXSW 2019

RTX Austin, a 3-day event created by Austin-based online-focused entertainment company Rooster Teeth, brands itself as “the world’s greatest celebration of gaming, animation, comedy, and internet culture.” Its popularity has … more…Netflix’s “Disenchantment” @ RTX Austin 2018

Why yes, that is El Paso mayor Dee Margo in the pedicab-turned-gondola! 2017 was the first time El Paso ever promoted themselves at SXSW. Boss David, an El Paso native, … more…Visit El Paso @ SXSW 2018

This year at SXSW, Visit Fort Worth (it’s a lovely city in North-Central Texas, for those readers who are unfamiliar with the place) made themselves comfortable on Rainey Street. Experiences … more…Visit Fort Worth @ SXSW 2019