TBS’ “The Last O.G.” @ SXSW 2018

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TBS premiered their critically well-received and popular new show, “The Last O.G.,” during SXSW 2018.

TBS selected the following options for their campaign:

Full wraps and Wheel covers for 8 pedicabs, from our Ad printing menu. I really liked the color scheme.

Distribution, Driver branding, and Driver-for-hire, from our Driver engagement menu. Our pedicab drivers were provided “The Last O.G.”-branded t-shirts, and they provided free rides for a total of 138 hours.

Each pedicab driver distributed a minimum of 150 brownies per day. The brownies were from a Yonkers, NY-based bakery named Greyston Bakery that is renowned for its open hiring practices, such as hiring ex-cons like Tracy Morgan’s character “Tray Barker.” They were DELICIOUS.

On March 12th, our pedicab drivers gave people free rides to the screening at the Paramount Theater, and distributed brownies to people as they left the theater afterward.

In addition, they required our pedicab drivers to learn about “The Last O.G.” so that they could answer any questions about the show, and they also required our pedicab drivers to estimate the number of free rides given during the allotted hours.

Their campaign is part of our TV shows, music, & movies portfolio.