Samsung @ SXSW 2019

Posted on

Samsung was a last-minute addition to this year’s lineup. They were so last-minute, they weren’t even part until a day after the festival began. They reached out the first day, sent us their templates that night, and we were sending out drivers-for-hire (see below) the very next day.

Samsung selected the following options for their campaign:

Panel ads for 4 pedicabs, from our Print advertising menu.

Driver-for-hire, from our Driver engagement menu. The 4 drivers-for-hire provided free rides for 6 hours per day (from noon til 6 PM) from March 9th through March 17th, for a total of 216 hours

The free rides were from anywhere within a specific geographic area downtown directly to, and only to, the Samsung Experience Tour house, where they were unveiling the Galaxy S10, among other neat things. The drivers-for-hire were instructed to promote the Galaxy S10 and the other wonders that awaited interested patrons inside the house.

Their campaign is part of our Tech, services, & underwear portfolio. (We also worked together in 2013.)