“For hire” means that passengers will ride for free because the advertiser has already agreed to pay the pedicab driver a set rate for their service. This, unsurprisingly, is a hit with both drivers and passengers. If the advertiser has a hashtag associated with their campaign (and printed somewhere on the pedicab or branded clothing), passengers frequently express their appreciation for their free rides on their social media for all to see. E.g., Whataburger adopted #fryride for SXSW 2016.
Clients who have selected driver-for-hire include:
- ABC’s “Roseanne”
- BrainJuice
- Budweiser
- Capital One (Austin, Houston)
- car2go (2015, 2016)
- ClarkDietrich @ CONSTRUCT 2016 (Convention) see above
- CMLS 2017 (Convention)
- CompTIA @ ChannelCon 2017 (Convention)
- Diet Coke
- HBO’s “Game of Thrones” (2013, 2014, 2017)
- Impossible Foods
- Jack Daniel’s Tennessee Whiskey
- Jarritos
- Kerbey Lane Cafe
- Knotel
- NAMIWalks Austin (2016 – 2018)
- Netflix’s “Disenchantment” @ RTX Austin 2018 (Convention)
- “Overlord” @ Fantastic Fest 2019 (Convention)
- Pandora (2017, 2018)
- PwC
- Samsung (2013, 2019)
- Saxx Underwear
- SkinnyPop Popcorn (2015 – ACL, 2016 – SXSW & ACL)
- SIIA National Conference 2018 (Convention)
- smart (2017, 2019)
- Soylent (2017 – SXSW & Fall)
- SweetWater Brewing Company
- TBS’ “The Last O.G.”
- Verifone
- Visit El Paso (2017, 2018, 2019)
- WGN America’s “Pure”
- Whataburger
- YouEarnedIt @ WorkHuman 2018 (Convention)
Other Driver engagement options are Brand ambassador, Distribution, and Driver branding. Have a look!
( All of our other advertising options are fully laid out here. )
Contact us
David Knipp
Phone: 512-665-2454
3PM to Midnight
email: david@austinpedicab.org