Driver engagement: Driver-for-hire

Posted on

“For hire” means that passengers will ride for free because the advertiser has already agreed to pay the pedicab driver a set rate for their service. This, unsurprisingly, is a hit with both drivers and passengers. If the advertiser has a hashtag associated with their campaign (and printed somewhere on the pedicab or branded clothing), passengers frequently express their appreciation for their free rides on their social media for all to see. E.g., Whataburger adopted #fryride for SXSW 2016.

Clients who have selected driver-for-hire include:

Other Driver engagement options are Brand ambassador, Distribution, and Driver branding. Have a look!

( All of our other advertising options are fully laid out here. )

Contact us

David Knipp

Phone: 512-665-2454

3PM to Midnight