Driver engagement: Driver branding

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Providing pedicab drivers with branded t-shirts is a sound investment; those t-shirts will be worn long after a campaign has ended.* Thinner shirts or athletic jerseys are preferable, mainly due to the physical work involved. Sometimes advertisers complement the shirts with hats, e.g. PwC paired their tuxedo t-shirts with chauffeur’s caps for their SXSW 2014 campaign.

Clients who have selected driver branding include:

Other Driver engagement options are Brand ambassador, Distribution, and Driver-for-hire. Have a look!

( All of our other advertising options are fully laid out here. )

(Author’s note: I still wear the clothing that advertisers provided me since my first SXSW back in 2010.)

Contact us

David Knipp

Phone: 512-665-2454

3PM to Midnight