SkinnyPop Popcorn is a local snack company who liked us enough to work with us for three festivals. Whenever I see their product on store shelves, I always feel happy for them and their success, and I appreciate the time that we spent together. So long, and thanks for all the popcorn.
SkinnyPop selected the following options for their campaign:
Distribution, Driver branding, and Driver-for-hire, from our Driver engagement menu. The pedicab drivers were provided SkinnyPop-branded t-shirts, they provided free rides for 8 hours per day, for 6 days (each festival day), for a total of 240 hours. Something that they did that I am a strong proponent of was adding their hashtag (#skinnypoprides) and social media handle (@skinnypoprides) on the back of each branded t-shirt.
The pedicab drivers distributed free bags of SkinnyPop popcorn. They carried the bags in handlebar-attached Cool R’ Rax; a seatpost-attached custom-made pouch for the passengers; and more in their pedicabs’ trunk space. Our East Austin pedicab shop served as a depot for whenever they ran out of popcorn.
Their seriously cute and delicious campaign is part of our Foods & restaurants portfolio.
(We also worked together at SXSW 2016 and ACL 2015.)