These two advertising options typically complement each other.
Driver branding
Clients frequently provide pedicab drivers with branded t-shirts, hats or other items to complement an ad campaign. Thin t-shirts or athletic jerseys are preferable. This is a sound investment because pedicab drivers will continue to wear the shirts long after a campaign has ended. Clients who have used this service include Capital One, HBO, Pandora / Advance Auto Parts and many more.
Driver-for-hire
Clients often pay pedicab drivers an hourly rate so that they will provide free rides for pedestrians. If the driver is wearing a branded t-shirt with a visible hashtag and/or social media handle, passengers sometimes tweet or post their appreciation. Clients who have used this service include SkinnyPop Popcorn, Whataburger, and many more. Driver-for-hire is frequently used by clients during festivals, product unveiling or business openings, or by event organizers for convention attendee transportation.
If you’d like to read about other services we offer, the following posts about advertising options may be of interest:
