We were excited this summer to be part of SweetWater Brewing Company‘s Texas launch party. They held a tap takeover at Irene‘s Restaurant & Bar, off West 6th St. For an hour, after a brief photo shoot, our 10 pedicabs (wrapped in their incredibly vibrant tie-dye-themed graphics) swept through downtown Austin to offer free rides to Irene’s, where patrons were treated to free beers. We were, too, after we got off work. It was fun.
Their month-long campaign took them to University of Texas Longhorns college football games, Sixth Street nights and the Pecan Street Festival.
They later supplied branded t-shirts and hats.