For SXSW 2016, telecommunications giant T-Mobile wanted to promote Binge On, their new data-free video streaming service, and they wanted a lot of pedicabs to do it.
T-Mobile selected the following option for their campaign:
Full wraps for 20 pedicabs, from our Ad printing menu. Whomever they hired to design their wraps has a great eye. I can only describe with incomplete sentences: Vibrant colors. Great aesthetic pop. Visibility at day or night. Really dug the contrast.
Their campaign is a part of our Tech, services, & underwear portfolio.