SweetWater Brewing Company (2016)

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In 2016, SweetWater Brewing Company augmented their Texas launch party with a pedicab pop-up. Their month-long campaign also took them to and through University of Texas Longhorns college football games, the local Pecan Street Festival, and many Sixth Street nights.

SweetWater selected the following options for their campaign:

Full wraps for 10 pedicabs, from our Ad printing menu. They wrapped their pedicabs with incredibly vibrant and eye-catching tie-dye graphics.

Driver-for-hire, from our Driver engagement menu. The pedicab drivers provided free rides for 1 hour on 1 day, for a total of 10 hours. SweetWater held a tap takeover at Irene’s Restaurant & Bar, so the pedicab drivers swept through downtown Austin to provide lucky patrons free rides to free beer. We were treated, too, after we got off of work.

Driver branding, also from our Driver engagement menu. They were going to provide us SweetWater-branded t-shirts and hats for the event, but the delivery was late so we received them afterward.

Their campaign is part of our Alcoholic beverages portfolio.