Pandora @ SXSW 2017

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I personally was delighted to work with music streaming service Pandora, and the curiously associated Advance Auto Parts, during SXSW 2017. Spoiler alert: We reconnected in 2018.

Pandora (and Advance Auto Parts) selected the following options for their campaign:

Full wraps for 4 pedicabs, from our Ad printing menu.

Driver branding and Driver-for-hire, from our Driver engagement menu. The pedicab drivers were provided snazzy Advance Auto Parts-branded uniforms that looked perfect for our pedicab manufacturing facility, and they provided free rides for 9 hours per day for 4 days, for a total of 144 hours.

Pandora (and Advance Auto Parts) converted The Gatsby into their venue for SXSW 2017. The pedicabs were stationed at the venue’s entrance/exit to serve badge holders, but sometimes the drivers were loosed upon the city to find lucky individuals and whisk them away to Pandora House.

Their campaign is a part of our TV shows, music, & movies portfolio. (As spoiled above, we also worked together in 2018.)