YuMe (now RhythmOne) was an official sponsor of SXSW 2016. What they do is help advertisers navigate the “fragmented ecosystem” of audiences consuming media via different mediums.
Something that has stuck with me ever since is that negotiations lasted for less than two week. That’s uncommon.
YuMe selected the following options for their campaign:
Full wraps for 6 pedicabs, from our Ad printing menu.
Driver branding, from our Driver engagement menu.
Their campaign is part of our Tech, services, & underwear portfolio.