My half-baked attempt to summarize what Knotel does is this: they have mastered the science of office space feng shui, from flow to location and everything in between. What I do know is that they have good taste in music – they put together a pedicab parade on March 12th that covered all of downtown Austin.
Knotel selected the following options for their campaign:
Full wraps for 6 pedicabs, from our Ad printing menu. Something that they did that I am a strong proponent of was adding their hashtag #KnotelSXSW onto the wrap itself.
Driver branding and Driver-for-hire, from our Driver engagement menu. The pedicab drivers were provided Knotel-branded t-shirts, and they provided free rides for 6 hours per day (from noon til 6 PM) from March 11th through March 13th, for a total of 108 hours.
iDash, from our Digital menu. Passengers got to enjoy their promotional material during their rides.
Their campaign is part of our Tech, services, & underwear portfolio.