Legendary Texas burger chain Whataburger’s goal for SXSW 2016 was thus: have nightlife patrons consider Whataburger as a late night food option. I’d say, Mission accomplished! There’s a Whataburger just south of downtown, off of … more…Whataburger @ SXSW 2016
The National Alliance on Mental Illness, or NAMI for short, is a national grassroots advocacy group for people affected by mental illness. They offer an array of support and education programs for individuals and families … more…NAMIWalks Austin (2016 – 2018)
In 2018, soft drink brand Jarritos had a Super Bowl promotion called “Uncap the Ultimate Seat.” Beneath the caps of their drinks were prizes like Super Bowl tickets (and paid vacations to Atlanta), cash, and … more…Jarritos @ UT Longhorns football 2018
For SXSW 2017, Soylent declined traditional pedicab advertising (with full wraps, panel ads, or whatever), and they instead used a uniquely novel way to promote their meal replacement drink. “How about a pedicab pop-up adventure?” … more…Soylent @ SXSW 2017
After our successful pedicab pop-up adventure during SXSW 2017, Soylent concocted another novel idea to promote their meal replacement drink. “Instead of focusing on downtown, why don’t we go to West Campus?” Each academic year, … more…Soylent (2017)
ACL 2017 marked Soylent‘s fifth distinct ad campaign with us in 2017. The first was during SXSW, distributing their meal replacement drink during lunchtime. The second was when the fall academic semester started, and we … more…Soylent @ ACL 2017
For ACL 2018, real estate brokerage Compass wanted to promote their arrival to Austin, and they wanted a lot of pedicabs to do it. Coincidentally, their new office is literally on the same road as … more…Compass @ ACL 2018
WorkHuman, a convention unknown to me until Austin-based attendee YouEarnedIt informed us that it was being held in downtown Austin, is where human resources and business leaders discuss how to expand and improve employment opportunities … more…YouEarnedIt @ WorkHuman 2018
In 2019, we celebrated our SXSW in a row with Visit El Paso. Boss David has been thrilled throughout our shared experience because he is an El Paso native, and the campaigns themselves are fun. … more…Visit El Paso @ SXSW 2019
Samsung was a last-minute addition to this year’s lineup. They were so last-minute, they weren’t even part until a day after the festival began. They reached out the first day, sent us their templates that … more…Samsung @ SXSW 2019