In 2016, City of Austin residents were asked to raise their property taxes to pay for Prop 1, a $720 million mobility bond. Despite outreach efforts to different constituencies, polling reflected mixed to negative views. Because of that polling, a political action committee named Move Austin Forward was formed by different organizations that were interested in Prop 1’s passage.
Over the course of Move Austin Forward 6-week ad campaign, my conservative estimate is that it made 1 million impressions. It began Friday, September 3rd, and ran til Tuesday, November 8th — Election Day. It covered both weekends of Austin City Limits Music Festival; a few University of Texas Longhorns football games; Halloween; the massive local-oriented Pecan Street Festival; and several weekends and minor festivals.
Prop 1 passed with 59% of the vote.
Move Austin Forward selected the following option for their ad campaign:
Their campaign hasn’t been added to any portfolio yet.