Thumbs up to Austin, live music, and all that other good stuff

In our post about Diet Coke’s ad campaign during SXSW 2018, I mentioned that there was a photo of New York City Mayor Bill de Blasio riding one of our Diet Coke-branded pedicabs.

Here it is!  Mayor de Blasio is riding with pedicab driver J.C. Augustin, who himself is also from New York City.   Small world.

Fun fact: According to Wikipedia, Mayor de Blasio is 6′ 5″ tall and is the tallest mayor in NYC’s history.


(Photo courtesy of J.C. Augustin.)

About Andrew

10 years in the business, over 8 of them with Movemint. I like to write, so I was asked to write articles for this website. That about sums up what I'm willing to share here, so thanks for reading!