The man riding in the pedicab carriage-turned-gondola is none other than El Paso’s mayor, Dee Margo.
You might be thinking, “Pedicab carriage-turned gondola? What?” If you were unaware, El Paso is home to the Wyler Aerial Tramway, thoroughly and enticingly described here by the Texas Parks & Wildlife Department.
Let’s back up a moment: In 2017, we partnered with Visit El Paso for SXSW 2017. Back then, I commented that they made the uncommon decision to submit art for 3 distinct ads, all of them wraps. This time, they not only submitted art for 3 distinct ads again, but also for 3 different ad mediums. They requested wraps, signboards, and custom-made gondolas. Sign us up; we love to build stuff.
This year’s theme was “Two States, Two Cities, One Region,” celebrating the El Paso, Texas and Las Cruces, New Mexico metropolitan area in particular.
Fun fact! I cannot find the picture, but Mayor Margo wasn’t the only mayor from out-of-town who took a pedicab during SXSW. The other was Mayor Bill de Blasio of New York City.