I need BrainJuice right now. This title isn’t working.

^ Hey, thanks! ^

BrainJuice was a welcome, last-minute addition to our sprawling SXSW 2017 campaign roster. They asked for 3 branded pedicab drivers for hire. We obliged. Then they asked for 3 wrapped pedicabs. We obliged again. Then they took them out on the streets to personally deliver taste tests of their product to lucky pedestrians. Wow! What a service. The campaign lasted 4 days, with each driver putting in 4 hours per day.

BrainJuice did us another solid, too. We at Movemint Bike Cab are huge proponents of advertisers leaving foodstuff with us, and BrainJuice left a veritable cache of natural energy drinks. Much obliged.


(Author’s note: My original title idea was something about zombies and brains, like they wanted BrainJuice instead of brains and they’ve just been misunderstood all these years.)

About Andrew

10 years in the business, over 8 of them with Movemint. I like to write, so I was asked to write articles for this website. That about sums up what I'm willing to share here, so thanks for reading!